Our Story

Scents are emotional: they trigger memories, inspire you, transport you. Waft helps you craft your own custom blended fragrances that reflect you and your journey.

A message from Waft Founder,
Valerie Boffy

Welcome to Waft. It’s time to think differently about your perfume. It’s time to explore the possibility of your very own customized fragrance – your unique personal calling card. What if your fragrance could complement your every mood, setting or desire throughout the day?

What if you could then combine your personalised fragrances through layering to create infinite additional moods and settings? You could dial it up for a seductive effect, tone it down for quiet contemplative moments or find the perfect combination for everything in between.

I am excited to share my passion crafting perfume from the highest quality sustainable ingredients with you. I hope that this olfactory journey, where you will discover and craft your own custom fragrance, brings a smile to your face. Our goal? To bring back the craft of personally commissioned perfume and make it available to you.

To replace the cacophony of brands, imagery and slick advertising of today’s perfume industry with a single, simple message – the ultimate fragrance is that which is truly yours.

Explore, create and enjoy.

Valerie xo

Our Story

Scents are emotional: they trigger memories, inspire you, transport you. Waft helps you craft your own custom blended fragrances that reflect you and your journey.

Anne Flipo

VP Perfumer International Flavors & Fragrances

Meet your perfumers

We work with the worlds most experienced perfumers, and we use technology to design scents that work for your life. We give you guidance on creating and layering fragrances for any gift, occasion or mood. We’re here to make fragrances for you, and to have fun with it.

Created by Perfumers. Powered by Technology. Crafted by You.

Meet your perfumers

We work with the worlds most experienced perfumers, and we use technology to design scents that work for your life. We give you guidance on creating and layering fragrances for any gift, occasion or mood. We’re here to make fragrances for you, and to have fun with it.

Created by Perfumers. Powered by Technology. Crafted by You.

Quality

Our highest-quality ingredients are 100 percent clean. We have partnered with International Flavors and Fragrances and their team of extraordinary perfume craftsmen to bring world class quality perfume within the reach of everybody.

We realise that buying a perfume online inevitably raises the question "how do I know that I will like it?" But we are so certain that you will love what we send you that we offer you both a "Try before you buy" option and an iron clad, No Questions Asked Money Back Guarantee.