Once our customers experience Waft, they never look at perfume the same way. They understand that you can create a beautiful kaleidoscope of scents, each matching a moment or a mood. They are stunned when they come across, perhaps for the first time, what a truly world class perfume maker can achieve. To do this, we have partnered with IFF and their team of world leading perfume craftsmen to redefine the economics of the fragrance industry. Together with International Flavours and Fragrances, we have taken the money normally spent on an expensive marketing campaign and reinvested it into bringing back the lost tradition of Fine Fragrance. Our brief to them was to push the limits of what could be achieved, to reach the pinnacle of their art. This is the Waft Revolution.

We realise that buying a perfume online inevitably raises the question "how do I know that I will like it?" But we are so certain that you will love what we send you that we offer you both a "Try before you buy" option and an iron clad, No Questions Asked Money Back Guarantee.

Doing something different does not have to mean taking a risk.

The WAFT Revolution is stirring up the world of fragrance! We conceived Waft with one goal in mind—to create world-class perfumes, uniquely tailored to each person who wears it. We’ve partnered with the world’s leading fragrance experts at IFF to bring our innovative vision to life.

With Waft, not only do you get to customise your own fragrance, but also accessorise it with our exclusive layering method, allowing you to take charge and refine your perfume to fit your lifestyle.